Skupos is the bridge between brands and retailers, crunching numbers from millions of transactions annually. Our Scan Data platform isn't just data – it's the key to empowering independent retailers. It dishes out insights that guide smarter business moves. Let's call it data-driven brilliance in action! 🌟
Here's the lowdown: I'm all about making waves in the world of design.
Who am I talking to? Chain Owners and Store Managers of Independent Retail Stores – you're my VIPs.
Who am I talking to? Chain Owners and Store Managers of Independent Retail Stores – you're my VIPs.
What do I do? Well, I wear quite a few hats: Director of Product Design, Individual Contributor, Big Boss overseeing Design and Product Design Teams, and the Brand Design maestro.
My claim to fame? I kickstarted the first-ever User Interviews and Usability Testing. Oh, and I'm the evangelist and implementer of UX Thinking within the Product and Design dream team. Let's make design magic happen! ✨
I'm the creative force behind three product lines, diving into UX, UI, and visuals. Wearing many hats – teammate, lead, IC, and mentor – I revamped Skupos Branding, danced through design disciplines, and rocked it with a dream team.
Highlights:
Solo/Lead Product Designer, MVP launch with Fortune100 companies
First-ever Usability Testing & User Interviews kickoff
Spread the UX Thinking gospel to the teams
Navigated Front End/Engineering Collaboration
Led sleek branding with a stellar team
Not just a designer – a mentor, overseeing projects and leveling up the team
Juggled strengths for tight project deadlines
Partnered with a dream team for top-notch user experiences. We rocked it! 🚀
Challenge accepted: Revamped two products, mid-stage rebrand, and facelift for Retailers & Enterprise. Fresh colors, 3D illustrations, and a Kiwi green makeover in branding. Applied in Product Design for a new Enterprise and Retailer experience. Result? Diagnostics Dashboard – a game-changer for Retailers, bursting with bold, refreshing, and current vibes!
Objective: Empower Retailers to monitor and troubleshoot stores seamlessly, anytime, anywhere.
The Hurdle: Retailers struggled to know if their POS was connected to Skupos, flooding our Customer Service lines.
Behind the Scenes: We delved into our customers' world – interviews, testing, brainstorming. Prototypes validated our solutions, highlighting pain points and shaping an app that clicked with users.
Outcome: Enter the Dashboard – a beacon indicating store status with traffic light colors. Red for offline, yellow for pending, green for online. Visual cues guide Retailers with a "Get Help" prompt and three easy steps to revive their store. If that fails, a click on "Chat Now" connects them to a Skupos Rep. We didn't just hear; we fixed it, making the convenience store manager and owner journey smoother! 🚦✨
Regenerate
Learning the design ropes: Product design is a lot like a painting – it's never truly finished. Unlike a canvas masterpiece, product design thrives on iteration, never reaching a final state. This constant evolution allows the product to organically grow into its most robust form. 🎨✨
Before, Rebrand & Redesign:
Skupos Scan Data legacy below with old branding, and UX/UI.
Skupos Scan Data legacy below with old branding, and UX/UI.
After, New Brand & Redesign: Skupos App below with dark blue, new branding, UX/UI
Challenge 3: Unleashing Creativity on a Young Product & Brand
I had the creative green light to reshape the Skupos App UI and Experience from scratch, armed with no premises or existing graphic assets. The Skupos Director of Product Management handed me this exciting assignment.
The Process: My Product Manager spilled the beans that the entire brand and desktop apps were gearing up for a redesign. It made perfect sense to kick off this project fresh, crafting a new 'look and feel' while syncing up with the brand redesign in the works. The journey started with thoughtful tweaks, playing with new colors, typography, and graphical assets/icons. 🚀✨
Assignment from a Product Manager: Add A Store & Promotions
Low-fidelity Wireframes: User Flow | Add A Store & Promotions
Customer Quotes
"This is fantastic! When will this be available? When can I get this?"
–Store Owner, 5 Stores
"This is fantastic! When will this be available? When can I get this?"
–Store Owner, 5 Stores
"I love what you guys have done here, I can see all my stores at once, and when one of my stores is offline, I can also know why! That's hard to do when I'm at one store location."
–Chain Owner, 28 Stores
–Chain Owner, 28 Stores
"As a Regional Chain Manager, I love this! I can see what my other stores are doing since
I can only be at one location at a time."
–Regional Chain Manager, 14 Stores
I can only be at one location at a time."
–Regional Chain Manager, 14 Stores