LG Electronics wanted to help small businesses promote and create custom advertising for their customers using any type of monitor. Think of the Canva app for advertising. Business owners would be able to create promos on the fly anytime, anywhere with ease.
Target Audience: Business owners who want to be able to advertise on a budget and have control over their advertising creations with the ability to cast a new ad in real-time whenever, wherever using their mobile devices.
Role: Product Design Lead, IxD, UI & Visuals
I was solely responsible for leading product design for the first MVP of this concept for LG Electronics at the Silicon Valley Labs. Creating an app from a blank canvas. I partnered with a UX Designer, Front & Back End Engineers while reporting to the Director of Product.
Role: Product Design Lead, IxD, UI & Visuals
I was solely responsible for leading product design for the first MVP of this concept for LG Electronics at the Silicon Valley Labs. Creating an app from a blank canvas. I partnered with a UX Designer, Front & Back End Engineers while reporting to the Director of Product.
Challenge: Create A Real-time Displaying Messaging for SMB Owners
Create an Android app that allows small businesses to be able to manage their promos instantly from the palm of their hands. Most non-designers would be using this app so our design templates had to flex just enough to allow business owners the freedom and creativity to customize their own promos.
Create an Android app that allows small businesses to be able to manage their promos instantly from the palm of their hands. Most non-designers would be using this app so our design templates had to flex just enough to allow business owners the freedom and creativity to customize their own promos.
Process
After collective feedback on rapid design iterations were tested in the build. Adjustments were made and calculated alongside a Backend Engineer to templatize various promotional layouts.
After collective feedback on rapid design iterations were tested in the build. Adjustments were made and calculated alongside a Backend Engineer to templatize various promotional layouts.
Outcome
High-fidelity visuals were handed off to Engineering so LGE could ship the product and begin their beta with several local, small business owners who signed up for the initial preview.
High-fidelity visuals were handed off to Engineering so LGE could ship the product and begin their beta with several local, small business owners who signed up for the initial preview.