LG Electronics had collected some extensive customer research from their existing smartwatches in-store. The majority of their learnings would show that a segmented target audience was ready for a new, luxury smartwatch.
Role: Product Design, IxD, UI & Visuals
Role: Product Design, IxD, UI & Visuals
I was solely responsible for the design efforts luxury smartwatch concept. I partnered with Concept Developers, Directors of Product, and a Project Manager.
Challenge: Design A Luxury, Smart Watch Interface
Create a luxury smartwatch that has a nice mix of lifestyle and business using a digital interface that is a round shape while conveying it is luxurious.
Create a luxury smartwatch that has a nice mix of lifestyle and business using a digital interface that is a round shape while conveying it is luxurious.
Process
Many iterations of controls, iconography, and user flows were created and presented to the collective team for feedback and approval.
Many iterations of controls, iconography, and user flows were created and presented to the collective team for feedback and approval.
Outcome
High-fidelity visuals were delivered to our Concept Developer who built the code for us to test to an actual smartwatch in-house for our presentation meeting to the LG Electronics team in Korea. A live prototype was created to share with our Design Team abroad.
High-fidelity visuals were delivered to our Concept Developer who built the code for us to test to an actual smartwatch in-house for our presentation meeting to the LG Electronics team in Korea. A live prototype was created to share with our Design Team abroad.