Salesforce enables large companies to connect and engage with their customers while helping to grow their business.
Target Audience: Small to large-sized companies that require a subscription cloud-based application for
their running their businesses' operations in; customer support, sales, service, marketing, and analytics tools.
their running their businesses' operations in; customer support, sales, service, marketing, and analytics tools.
Role: Sr. Visual Designer, UX/UI, Scrum Design Lead, collaborated with Engineers and many Teams
I was solely responsible for leading the efforts to create a buzz around Salesforce's Customer Success Stories for the corporate website. I was the lead designer on my Scrum team who collaborated with a Product Manager, Writer, and Engineer. Responsible for delivering pixel-perfect visuals for Engineering to ship.
Challenge: Showcase Customer Success Stories with Salesforce
Soon after that Starbucks Success Stories launch, Salesforce was eager to adopt a new target following of smaller businesses onto their cloud-based platform. Salesforce quickly saw that smaller businesses had fewer means to gather sales, marketing, and customer relationship data in a smart and manageable fashion. A campaign and its landing page were needed to gain that new segment's adoption.
Soon after that Starbucks Success Stories launch, Salesforce was eager to adopt a new target following of smaller businesses onto their cloud-based platform. Salesforce quickly saw that smaller businesses had fewer means to gather sales, marketing, and customer relationship data in a smart and manageable fashion. A campaign and its landing page were needed to gain that new segment's adoption.
Solution
To gain excitement around our newly, adopted small business partnerships we created new customer success stories around them similar to our larger companies like Starbucks. These would be showcased on our new cloud product's website, Data.com. This campaign was two-fold and would drive more small business leads into Salesforce by demonstrating the benefits of data to increase sales, marketing, customer retention, and company growth. In addition, it served as a promotion to Data.com for customers to understand the benefits and features of our new cloud-based product offering.
To gain excitement around our newly, adopted small business partnerships we created new customer success stories around them similar to our larger companies like Starbucks. These would be showcased on our new cloud product's website, Data.com. This campaign was two-fold and would drive more small business leads into Salesforce by demonstrating the benefits of data to increase sales, marketing, customer retention, and company growth. In addition, it served as a promotion to Data.com for customers to understand the benefits and features of our new cloud-based product offering.
Outcome
The final high fidelity comps were turned over to Engineering to build and ship. Due to the success of the campaign's launch, Salesforce would populate much more small business, customer success stories moving forward. This also helped to pitch the successful new acquiring of Data.com into the Salesforce family suite of cloud-based products.
The final high fidelity comps were turned over to Engineering to build and ship. Due to the success of the campaign's launch, Salesforce would populate much more small business, customer success stories moving forward. This also helped to pitch the successful new acquiring of Data.com into the Salesforce family suite of cloud-based products.