Soasta is a cloud-based service that tests website and web application performance for large brands and companies.
Target Audience: Companies looking for online testing services, and browser-based website testing products.
Role: Sr. Visual Designer, UX/UI, Branding. A team of three designers siloed and worked remotely.
Target Audience: Companies looking for online testing services, and browser-based website testing products.
Role: Sr. Visual Designer, UX/UI, Branding. A team of three designers siloed and worked remotely.
I was solely responsible for leading my pitched visuals for the redesign of the corporate website, branding, information graphics, and style guide.
Challenge: Redesign and rebrand while Updating Corporate Web
A brand refresh was needed to update the Soasta brand and corporate website from where it was currently.
Soasta prides itself on helping large brands and companies deliver actionable intelligence to maximize digital business performances. That being said, it was important for Soasta to improve its very own performance from every angle and elevate its brand.
Process
Research and discovery were tackled to learn more about Soasta. An overall brand and site audit was performed. Current assets that were widely used for the product were requested. Shortly, new photos were found and collected for mood boards to show an overall "look and feel" to the design directions I would explore. Some of the keywords identified for Soasta were; friendly, reliable, intelligent, quick, results-driven, impactful, and useful.
Research and discovery were tackled to learn more about Soasta. An overall brand and site audit was performed. Current assets that were widely used for the product were requested. Shortly, new photos were found and collected for mood boards to show an overall "look and feel" to the design directions I would explore. Some of the keywords identified for Soasta were; friendly, reliable, intelligent, quick, results-driven, impactful, and useful.
Solution
A friendly brand and website presence were created which were delightful, engaging, and easy to use. The fresh, new colors used evoked being bright, swift, or intelligent as its performance analytics measured up to. The darker colors from the world maps present in the testing app were supported with complimentary lighter hints of color. Keeping the brand presence fresh, light, and timeless.
A friendly brand and website presence were created which were delightful, engaging, and easy to use. The fresh, new colors used evoked being bright, swift, or intelligent as its performance analytics measured up to. The darker colors from the world maps present in the testing app were supported with complimentary lighter hints of color. Keeping the brand presence fresh, light, and timeless.
This redesign was a holistic rebrand for Soasta, a company that builds on its customer retention for brands, companies, and their experiences.