ULIVE is a lifestyle, video-streaming platform, and startup from the content creators of well-loved TV channels; The Food Network, Travel Channel, HGTV, DIY, and more!
Target Audience: Male and female millennials who are interested in curated content for the way they live.
Role: Lead Visual Designer, UI/UX & Interaction Design
Target Audience: Male and female millennials who are interested in curated content for the way they live.
Role: Lead Visual Designer, UI/UX & Interaction Design
I was solely responsible for leading the creative vision for the product from a blank canvas. Operated as the solo and lead designer to launch a lifestyle video-streaming platform for desktop, mobile, and tablet simultaneously while building a new brand all from a new canvas.
User flows, whiteboard sessions, low and high-fidelity wireframes, rapid prototypes, usability testing of flows, A/B testing designs, IxD, visual design, branding, and collaborating with cross-functional teams.
Challenge: Provide An Easy Way to Navigate Through Content You Love
Our viewers had a difficult time navigating through the vast content of our site. Our Data Analytics team found our viewers had a hard time discovering for curated content they desired. That was proven by our statistics that showed us only two things were being searched; Bobby Flay and chicken.
Solution
It became apparent that many of our viewers misunderstood our top nav's naming convention. So, after a couple of failed attempts to highlight Networks and Channels in the navigation, we opted for other solutions. By using visual design cues to call out our Network's Channels using their highly recognized logos on the home page. This allowed us to accomplish this hidden content that was hard to find and understand in our main nav. Logos for the Networks became clickable buttons to take you right into the content you're interested in. We changed the words "Networks" in our current navigation and introduced the word "Topics" allowing viewers to find content more intuitively.
It became apparent that many of our viewers misunderstood our top nav's naming convention. So, after a couple of failed attempts to highlight Networks and Channels in the navigation, we opted for other solutions. By using visual design cues to call out our Network's Channels using their highly recognized logos on the home page. This allowed us to accomplish this hidden content that was hard to find and understand in our main nav. Logos for the Networks became clickable buttons to take you right into the content you're interested in. We changed the words "Networks" in our current navigation and introduced the word "Topics" allowing viewers to find content more intuitively.
Outcome
Our Analytics team no longer found viewers searching for just Bobby Flay and chicken. They heavily used Topics in the main top nav along with the Networks' logo buttons seen on the homepage for Discovery. Our viewer click rates were increased by volumes along with the site's ability to showcase various content for any of your lifestyle needs. Soon we learned our viewership increased by 150% within an 8-month time span which improved our metrics for video watch time.
Our Analytics team no longer found viewers searching for just Bobby Flay and chicken. They heavily used Topics in the main top nav along with the Networks' logo buttons seen on the homepage for Discovery. Our viewer click rates were increased by volumes along with the site's ability to showcase various content for any of your lifestyle needs. Soon we learned our viewership increased by 150% within an 8-month time span which improved our metrics for video watch time.
Designs were submitted and chosen for the Webby Awards in the How-to Video Category.